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Developed alongside content creator Luc Cavalheiro, this project focused on creating a storytelling-driven video for Fiber's barefoot footwear line.
Rather than relying on traditional product promotion, the content was structured around movement, personal experience, and lifestyle transformation.
The editing approach emphasized emotional connection, visual rhythm, and narrative progression, helping communicate the product's value through experience rather than direct advertising.
Scope included:
• Storytelling development
• Video editing
• Performance content structure
• Sound design
• Color treatment
• Social-first optimization
The final video combined product education with cinematic storytelling, creating content designed to engage audiences while reinforcing Fiber's brand identity.
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Nobody tells you that the hardest part of freelancing is the waiting.
Waiting for the right brief.
The right client.
The right moment to feel ready.
For a long time I treated momentum like something that arrives if you're patient enough.
This summer I'm done waiting for the current. I'd rather be it:)
So I made this.
A swimmer caught mid-stroke, blurred because she's moving, while the only thing holding still long enough to read is the word.
I built it backwards on purpose: the image is frozen but full of motion, and the text is the part that actually moves. A still that's all velocity, a motion that's all calm. That contrast is the whole feeling.
The process:
- Ideogram to generate the swimmer, motion blur and all
- Canva for grain and a bit of the moody texture
- Framer for the moving text, because if momentum is the theme, I wanted the motion to be real, not faked. Also because I'm spending this summer chasing more Framer work for Formeta, so I figured I'd practice what I preach
- Screen recorded the final piece to capture the motion
Movement as meditation. The work moves when I do.
What's the energy you're swimming into this summer?
The motion blur still juxtaposed with the text looks super sick!
Showreel | KUKU Agency
Edited a fast-paced showreel for KUKU, a marketing agency, compiling footage from their client work into one reel for their account
Nice work!
Light VS Dark
In which team are you in?
Light: Sometimes the text can feel bit unreadable, but feels classy and soft
Dark: Feels heavy and to the point, but sometimes can give bad vibes.
Your thoughts?
9 voted
82%
2 voted
18%
11 votes
Closed
Dark theme always stands out
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