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Your website could become invisible to AI agents over the next few years. Here’s what’s quietly changing.
Right now, when AI agents (ChatGPT, Claude, Perplexity, etc.) try to interact with websites, they rely on workarounds:
They parse your DOM
They read structured data
They use accessibility trees
Sometimes they rely on screenshots or vision models
And then they guess how to complete actions
It works, but it’s inefficient. Slow. Error-prone. Expensive in compute and tokens.
That gap is what the next wave of web standards is trying to solve.
There’s growing momentum around giving websites a way to expose structured, callable capabilities, not just content.
Instead of agents interpreting interfaces visually, sites can declare what actions are available and how to execute them.
Think of it as moving from “readable web” to “executable web.”
Practical examples:
Your scheduling page could expose a book_consultation action instead of...
This isn’t science fiction. The building blocks already exist in adjacent forms:
Schema.org actions
OpenAPI endpoints
Plugin manifests
Deep links
Automation tooling
Standards groups and browser vendors are now exploring how to formalize this natively in the web platform.
Early...
But over time, sites may also need to expose their capabilities in machine-callable ways.
Timing matters here.
Production implementation is early. Standards are evolving. Browser support is experimental at best.
But the direction is pretty clear: AI agents won’t just read websites....
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
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“Designers are cooked”
still getting DMs from founders to design their websites.
Because it’s never just about output.
It’s about taste. Clear thinking. Knowing what actually makes someone stop, understand, and feel something.
AI can generate fast.
But it can’t judge what’s right.
And that gap? still wide.
Great insight!
Building with AI is faster than ever.
But speed doesn’t replace clarity.
Today, founders can spin up products in days using AI.
Generate code, design screens, even structure entire apps.
But here’s what I’m seeing more often:
Products that work…
but users don’t understand them.
Because AI can build interfaces,
but it doesn’t truly design experiences.
It doesn’t:
– Think deeply about user behavior
– Balance business goals with usability
– Reduce friction across flows
– Create intuitive, conversion-focused journeys
That’s where UI/UX still matters.
The difference between a product that exists and a product that grows is how easily people can use it, trust it, and take action.
AI can help you build faster.
A UI/UX designer helps you build right.
The smartest founders right now aren’t choosing between AI and designers, they’re combining both.
Using AI for speed.
Using design for clarity, structure, and results.
That’s how you go from “we built something” to “people actually use and pay for it.”
If you’re building with AI and want your product to feel as good as it functions, let’s talk.
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