Most startups don’t lose users after sign-up.
They lose them in the first 5 seconds.
Right on the landing page, specifically the hero section.
When someone lands on your website, they’re not reading everything.
They’re scanning and asking one simple question:
“What is this, and why should I care?”
If your hero section doesn’t answer that immediately, they leave.
A lot of startups get this wrong. The headline is vague, the visuals are busy, there are too many actions competing for attention, and the value isn’t clear. The result is confusion, and confused users don’t convert.
That first impression determines everything.
If it’s unclear, your product doesn’t get a chance.
Your hero section isn’t just design, it’s your conversion engine.
Designed a modern, earthy-themed landing page for a pottery studio offering wheel-throwing classes. The goal was to create a calm, tactile, and visually engaging experience that reflects the hands-on nature of pottery while driving class bookings. The design combines warm natural tones, clean typography, and a structured layout with a gallery showcasing real student creations to build authenticity and trust.
Handy is a Nigeria-focused mobile application designed to connect users with verified local service providers, including plumbers, electricians, cleaners, and technicians. Many people struggle to find reliable artisans quickly, often relying on word of mouth or unverified contacts, which leads to poor service experiences, safety concerns, and unclear pricing. Handy was created to simplify this process by offering a trusted, fast, and transparent way to book local services.