Hi everyone, I'm new to Contra! 👋 I'm a brand designer with a deep passion for beauty, skincare,...Hi everyone, I'm new to Contra! 👋 I'm a brand designer with a deep passion for beauty, skincare,...
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I'm a brand designer with a deep passion for beauty, skincare, and wellness. I love working on projects that truly inspire me and allow my personal style to shine.
I'm excited to share my branding and packaging project for 'Blaire,' a makeup and skincare line designed for the ultimate 'clean girl' aesthetic and everyday, no-makeup makeup looks.
A little more about the inspiration behind Tindara.
I wanted the identity to have a connection to Tindari, Sicily. The Madonna di Tindari statue was the starting point for the symbol, while Sicilian decorative patterns inspired the graphics around it.
For the colors, I chose mustard yellow, deep green, and burgundy, balanced with cream. I wanted to bring some of that warmth and richness into the packaging, while keeping the different elements comfortable together.
For me, these references are what give the project its character and sense of place.
The A mark built on a diagonal grid, with the ramp stepping up on the right, is simple and holds up on the black AdRamp card. My challenge: the palette shows green and salmon swatches next to the black, but every application tile is black, white or grey. If the accent colours...