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Before I say “yes” to a project, I ask myself 5 questions:
* What problem are we actually solving?
* Who will use this product?
* What does success look like?
* Does the scope match the budget and timeline?
* Can we build and maintain it properly?
If these answers aren't clear, adding more features won't fix the project.
Clarity before code.
That's one rule I try to follow in every project I work
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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I’ll easily go through 10+ iterations before I even know which directions are worth showing the client
10+ iterations before the client sees anything is the unglamorous secret behind every calm site like this. A psychosocial risk brand has to feel trustworthy without going cold, and this nails that balance. The restraint is doing the heavy lifting.
For Sienna Rhodes, I designed the homepage around one idea: the portfolio should come first.
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So instead of opening with a traditional introduction, the homepage leads directly into the portfolio and lets the imagery make the first impression. The supporting copy and details come later, once the work has already created that initial connection.
I’m curious where other designers and photographers land on this. Do you prefer a portfolio-first homepage, or do you think the photographer’s story should come first?
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