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Because not every fail is a complete fail 🤪
I'll be honest with you, the client I did this for didn't end up liking the final result, but call me crazy: I loved it! And other people I showed it too also really liked the designs.
And you know what?? It's work, and it's work that I did and that I'm proud of, and I'm going to share it in my portfolio ✨
Curious to know, and be brutally honest - what do you think about these?
PS: these were done as individual, static social media ads. I believe they were for Meta in the feed, but I could be mistaken since this was a few months ago already 😅
Since you asked for honest: "Still reading sheet music in 2026?" is the strongest of the set, because it names the pain before it names the product, and that is usually what survives a scroll. The MP3-to-sheet-music arrow panel is doing more explaining than a static in-feed ad...
thanks for the feedback! I think you're totally right!
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What happens when propaganda designed to erase the self gets pointed at the self instead?
Soviet propaganda spent 70 years trying to erase the individual soul in favour of the collective machine. I pointed that exact visual language at the thing it was built to suppress.
I kept flat 2–3 colour print, no gradients, no softness, ink-on-paper style, and honestly, I didn't expect it to come out this cool.
Does it give spirituality or propaganda vibes for you?
What other era and modern theme you think would be an interesting blend?
Reads more propaganda to me honestly, the flat color-blocking keeps it too graphic to feel purely spiritual even with the lotus pose. I'd love to see this same treatment turned on social media aesthetics, that curated "perfect life" feed culture feels like its own quiet kind of erasure.
Yousr — Hot Sauce Brand Identity & Packaging Design
Turning bold flavor into a bold visual identity.
Yusr Hot Sauce is a food packaging project created to translate the intensity, heat, and character of the product into a striking visual experience.
The packaging combines a warm, distinctive color palette with bold typography and expressive graphic elements, creating an identity that immediately communicates the product's spicy and authentic character.
The visual direction was developed around the contrast between the rich red tones of the chili sauce and the warm cream of the label, creating a strong and recognizable presence across the product range.
From the label design to the final product presentation, every element was carefully considered to enhance the product's personality while maintaining clarity and brand consistency.
The final art direction brings the packaging to life through a dramatic food-focused environment, using rich textures, controlled lighting, and carefully composed ingredients to create an appetizing and memorable product experience.
A packaging identity designed to capture attention, communicate flavor, and give Yusr Hot Sauce a distinctive presence.
View the full project : https://www.behance.net/gallery/255675391/Yousr-Hot-Sauce-Brand-Identity-Packaging-Design
#PackagingDesign #FoodPackaging #HotSauce #LabelDesign #FoodBranding #ProductDesign #ArtDirection
CREATOR STUDIO ACCESS UPDATE
Once you’ve created your Cantina account on mobile, you can log in to Cantina on desktop web and start using Creator Studio right away!
To get started, first create your Character in Cantina. Once your Character is ready, head to Creator Studio to bring them to life and create your pilot episode for the challenge.
We’re continuing to grant Creator Studio access on mobile, but there may be a slight delay before it appears. You don’t need to wait for mobile access to start creating - you can use Creator Studio on web in the meantime. Once your Creator Studio access is granted on mobile, you’ll receive a push notification from the Cantina app and an email confirmation.
As you create your pilot, we recommend submitting your video in English when possible so our judges can fully understand your character, dialogue, story, and overall concept. This is a recommendation, not a requirement for participation.
Need help along the way? Reach out to the Cantina Ambassadors in the challenge feed or message them directly in Cantina.
Happy creating!
As Liam mentioned us ambassadors are always a dm away if you have any questions, no matter how small it might be!