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Logo Design by Danielle Lewis
Read more about Logo Design by Danielle Lewis on Contra.
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Join 1.25M professional creatives like you
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Creatives on Contra have earned over $150M and we are just getting started
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I redesigned the logo for my cat shelter using Envato.
Both versions turned out so well that I genuinely couldn't choose.
So, I let my cat decide 😂
That one decision turned into:
• a new logo
• a modular frame system
• a new logo reveal video
+ I even experimented with an acrylic keychain concept (using mockup).
AI helped me explore ideas.
The final decision still came from me (or technically, my cat 😹)
Wait I love this so much, oh my gosh!! Imagine if there were a calico one too?!?! You did this so creatively and I love the art work. The hat on the ear is also genius hehe.
Chain Reaction Logo - Energy Through Connection
Chain Reaction explores the idea of connection, movement, and energy spreading from one element to another.
The mark is built from three interconnected forms, creating a visual metaphor for how a single action can trigger a larger response. The translucent glass-like shapes, vibrant gradients, and soft reflections create a sense of momentum, interaction, and digital innovation.
Designed as a flexible identity concept, the symbol balances simplicity with a futuristic character, making it adaptable across digital products, technology brands, creative platforms, and modern ecosystems.
Concept • Brand Identity • Logo Design • 3D Exploration
I designed AUREL SKIN’s logo and brand identity using Envato assets, AI, and my own creative direction. Here’s a look behind the scenes at how I turned an initial idea into a complete visual identity — and the human decisions that shaped the final result.
1. Brand Strategy & Creative Brief
Tools: ChatGPT, Google Docs
I started by developing the brand concept, brand strategy, and creative direction. I used ChatGPT to generate the initial strategy and then edited and refined it to fit my own vision for AUREL SKIN.
2. Visual Research & Moodboard Development
Tools: FigJam and Envato Assets
I translated the strategy into a visual direction, exploring luxury skincare logo references, typography, colors, textures, photography styles, packaging, and overall atmosphere. I used visual research to establish a cohesive direction before designing.
I organized the visual references into a moodboard, focusing on the elements that could define the AUREL SKIN world — elegant typography, earthy textures, botanical subtlety, warm luxury, and minimal packaging.
3. Logo Design & Refinement
Tools: Adobe Illustrator and Coolers
Using the moodboard I explored elegant serif typefaces through Envato assets and tested typography that could work for a refined luxury skincare wordmark and broader brand identity.
I customized the wordmark and refined the logo.
I developed the core palette around deep botanical forest green, warm alabaster, and muted champagne gold, then applied the colors consistently across the identity.
I then developed the logo system and typography hierarchy around it.
4. Brand Imagery and Human Direction
Tools: Envato ImageGen and Image Edit
This was a key part of the process. My initial AI direction felt too clinical and pharmaceutical, so I deliberately changed course toward a more botanical and earthy interpretation of luxury.
I generated and refined imagery based on this new established moodboard and visual direction.
I also rejected AI-generated visuals that looked technically impressive but felt generic, cliché, or disconnected from the brand. I refined and edited the outputs until they aligned with the intended brand character.
5. Mockups &Product images
Tools: Envato Assets and Adobe Photoshop
I explored Envato mockups and applied the identity to real-world brand applications using photoshop to test how the logo and visual system performed beyond the artboard.
I also generated 5 product images using Envato ImageGen and Image Edit to refine and put in packaging mockups.
6. Final Brand Identity
Tools: Adobe Illustrator, Adobe Photoshop, and Envato
I brought everything together into a complete identity system: logo, color palette, typography, imagery, and mockups — creating a cohesive visual world for AUREL SKIN.
That was my process and human by design challenge idea, Feel free to share your thoughts.
