Title: Proper Form — Brand Identity & Visual Language

A brand identity for Proper Form built around a more modern, movement-driven take on recovery and healthcare.

The visual system extends the logo into a complete language through color, typography, imagery and layout, creating a consistent identity across different brand touchpoints.

Created by Lepisov Branding in collaboration with @Creative Mints

Logo design: Ilya Gorchanyuk Creative direction: Dmitry Lepisov Brand identity: Lepisov Branding × Creative Mints

Using the logo mark as the big graphic across the layouts is smart. The purple to pink gradient gives recovery a more energetic feel.

Writing

SIPCHA is a playful matcha beverage brand identity that brings a fresh perspective to contemporary café culture and everyday matcha rituals.

The branding combines a bold, expressive wordmark with a cheerful walking matcha-cup mascot, citrus-inspired illustrations, and a distinctive green color palette. Together, these elements create a recognizable visual identity that feels energetic, approachable, and memorable.

The visual system features deep pine green, vibrant olive, and warm ivory, establishing consistency across matcha packaging, takeaway cups, beverage cans, shopping bags, café signage, and promotional materials.

From logo design and mascot illustration to product packaging, menu design, merchandise, social media branding, and outdoor advertising, SIPCHA demonstrates a complete brand identity system built for a modern matcha and beverage business.

Creative Services: Brand Identity, Logo Design, Mascot Design, Character Illustration, Matcha Branding, Beverage Packaging, Product Label Design, Café Branding, Menu Design, Merchandise, Visual Identity, and Advertising Design.

Industry: Food & Beverage, Matcha, Café, Tea & Beverage Packaging.