The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Back to feedPost
The Choice of Becoming — Variant I
The Choice of Becoming explores transformation as a ritual act, expressed through a cohesive album identity.
This variant centres on rupture — a moment of division where the body splits and something new emerges. The visual language combines organic distortion, molten textures and symbolic typography to create a system that feels both violent and sacred.
The project extends beyond a single artwork into a full identity: cover design, vinyl packaging and merchandise, all unified through a consistent material and narrative direction.
Developed through a hybrid workflow combining AI generation and detailed compositing in Photoshop, with a focus on lighting realism, texture control and print-ready execution.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Related posts
Most brand designers start with visuals. I start with strategy.
Here's the actual workflow I use to build brand identities from positioning to final system, using three AI tools and Figma.
Claude helps me with thinking. Positioning, messaging frameworks, competitive analysis. The brand direction is locked before I open a design file.
Midjourney helps with exploration and for testing 20 visual directions in the time it takes to sketch one.
Figma is where it all comes together. Every decision traces back to the strategy. Nothing decorative, everything intentional.
The tools changed but the principle didn't.
Do you think there’s a big difference between Claude and GPT when it comes to conceptualization support and creative process support ?
Why Prompting is the Smallest Part of the Creative Direction.
In a world of over-saturated, "perfect" AI prompts, the real value lies in curation and intentional imperfection.
I’m currently building out workflows that prioritize editorial soul over raw generation. These visuals (referencing the stained-glass/floral pieces) aren't just the result of a prompt; they are the result of specific control layers in ComfyUI to ensure the lighting, texture, and garment flow feel bespoke.
I’m looking to partner with brands who want:
Custom Visual Universes: Moving away from stock-looking assets into something truly unique.
Workflow Integration: I don’t just deliver images; I build the aesthetic logic your brand needs to stay consistent.
High-Fashion Sensibility: AI tools used with a photographer’s eye.
If you’re tired of the "AI look" and want something that feels like a high-end editorial, let's collaborate.
#AITech #CreativeTechnologist #DigitalArt #BrandDesign #ContraCreatives
This is incredible ⭐⭐⭐⭐⭐
Upload a hand-drawn sketch and a brand reference image. From the Hand returns four production ready SVG illustrations in distinct rendering styles. Each one drawn from your sketch, styled to your brand.
The four main cultural presets are registers brands can use for a scalable illustration system across different use cases:
1. Brand identity extensions
2. Campaign asset generation
3. Design system illustration libraries
4. Concept testing before commission
5. Seasonal and content-at-volume work
Examples below.
Try it here: app.flora.ai/techniques/from-the-hand
Trending
Runway
AI video generation is exploding. What are you dreaming up in Runway?
Contra University
Learn from expert creatives how to earn more using next-gen AI tools.
creativeaiflow
Creative AI workflows are evolving. What tools do you use, and what are their strengths and weaknesses?
portfolioreview
The best portfolios tell a story, not just show a grid. Share yours for feedback.
freelancerlife
Freelancer life is wins, pivots, and everything in between. What’s yours right now?