Client’s choice vs. Designer’s choice 👀

I’m currently working on a branding project for Massage & Mocktails — a concept built around couples learning massage together in a relaxed, social atmosphere.

These are two early, black & white directions from Stage 2 of my branding process, before moving into color, typography, and the full visual system.

The interesting part? My client chose Concept 1. I chose Concept 2.

Now I’m curious what other creatives think.

Which direction would you choose — 1 or 2? And why?

Sometimes the most interesting part of branding is seeing how differently a client and a designer respond to the same brief.

Concept 2 for me. That interlocking figure mark reads as two people meeting, which is the actual brief here, so it gives you more to build a system on. Concept 1 is the safer, more literal pick, which is usually why clients reach for it.

Hi there! It's Brand Identity for Web3 streaming platform called Mear, check this out! If you enjoyed this shot, drop a like — every bit of support helps bring more ideas to life.

See you soon in the next projects.

Great work!