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LaVeris Residences, Brand Design
LaVeris Residences is a luxury residential concept created for Canary Wharf, London. The objective was to build a premium brand that feels refined, timeless, and trustworthy while speaking to buyers who value architectural quality and long-term investment.
The identity is built around a custom LV monogram inspired by modern architecture, combining clean geometry with understated elegance. Alongside the visual identity, I developed a complete branding system across print, digital, and marketing materials to create a consistent experience at every touchpoint.
Services: Brand Strategy, Brand Identity, Logo Design, Visual Identity, Marketing Collateral, UI/UX Design, Website Design, Brand Guidelines.
The network for creativity
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I'm currently working on several projects in parallel. I'm also working on several parts of the upcoming case study.
Its insanely good color contrast. High-end🔥❤️
Is sketching part of your creative workflow or we've forgotten what it feels to be human?
Depending on the projec's scope, I normally like to explore my ideas on paper before I come up with the best solution.
And no, they're not perfect.
They are rough and messy, my goal is so visualize my thought, not to perfect the design on paper.
Once I believe I've come up with the right one, I then move forward with the digitalizing phase and vectorise and refine it in Illustrator until I've achieved the perfect result. Finally and totaly optional, I evolve the the mark from 2D to 3D and animate it, in order to bring it to life.
This is a design process inspired from the Lascaux Cave paintings, featuring two abstract horned animals with their communicative / storytelling intention. The freeform shape resembles the original paleolithic paintings and their use of charcoal and different materials to draw them. The organic geometric shapes blended within are something to add as unique touch for better differentiation.
Do you think the hand-made design is more appreciated nowadays?
Thats a goated workflow and opinion for me. I do the same when creating something from scracth on Rive too. Great point!
7UP just changed its logo and its recipe in the same announcement. That's pretty brave considering most companies do one or the other, looks pretty dope to me
Love this juicy color palette