Designed for people who want the journey to feel as good as the destination.

Created a premium travel website concept for Wanderly, combining cinematic imagery with an editorial-style digital experience.

The goal was to make the website feel less like a typical travel booking platform and more like a luxury travel magazine you can interact with.

What I focused on: • Premium travel brand direction • Cinematic hero experience • Editorial typography • Destination and experience cards • Strong visual storytelling • Clear booking-focused CTA • Social proof and traveler ratings • Responsive web layout • Luxury hospitality-inspired UI

The design uses warm neutrals, deep shadows, soft typography, and immersive imagery to create a sense of escape before the user even starts planning the trip.

Designed with a strong Figma + Framer-style approach, focusing on visual hierarchy, interaction, and conversion.

#WebDesign #TravelDesign #Figma #Framer #UIUX #LandingPage #LuxuryTravel #BrandDesign #WebDesignInspiration #Contra

Elegance hero

Coastal Calm — Anxiety & Wellness Brand Concept

A self-initiated visual identity and landing-page concept exploring how an anxiety-treatment brand could feel calm, distinctly Australian and gently humorous without relying on clinical wellness clichés.

The Concept: This speculative brand study explores a warmer visual language for anxiety and mental-health services, balancing clinical trust with personality and gentle humour.

Creative Direction: The identity draws from Australian coastal environments through sun-bleached neutrals, paperbark greens, water blues, sand tones and tactile illustrated textures.

A recurring hand-drawn character navigates small moments of uncertainty, from standing near a suspicious shark fin to balancing across a tightrope. The intention is not to make anxiety itself humorous, but to bring lightness to the sometimes disproportionate situations our minds create around it.

Visual System: The concept combines editorial typography, loose line illustration, natural textures and generous whitespace. Burnt orange provides moments of energy against the otherwise quiet coastal palette.

The landing-page exploration demonstrates how the system could extend from brand identity into a responsive digital experience.

Scope explored: Brand direction · Logo system · Colour palette · Typography · Character illustration · Landing-page UI · Mobile responsive direction

Self-initiated speculative concept created for portfolio demonstration. Not commissioned by or affiliated with the businesses depicted.

This is nice 👌