I designed and built EasyCM from the ground up — an affordable, all-in-one charity management platform created specifically for UK charities.

The aim was to replace the spreadsheets, disconnected systems and multiple subscriptions many smaller charities rely on with one simple, practical workspace their whole team can use.

EasyCM brings together contact and family management, donations and Gift Aid, services and support, volunteers, grants, events, fundraising, tasks, reporting and communications. Charities can switch modules on or off depending on how they work and grow.

I also developed a built-in API, allowing charities to manage content such as events, news, stories and team information within EasyCM and automatically publish it to their public website. The platform includes integrations with services including GoCardless, JustGiving and Enthuse, alongside reporting and operational dashboards.

EasyCM has evolved through working directly with real charities, turning their day-to-day requirements into practical features rather than building software around a generic CRM model.

My role: Product concept & strategy · UX/UI design · SaaS development · Database architecture · API development · Third-party integrations · Automation · Reporting & analytics