I've been building Studio Kowa from the inside out with a new mark, a refined color and type system, and a studio direction that actually reflects where I want this project to go. I've been building this idea on the side for a while now, while freelancing for different clients over the years. The focus is on helping founders and cultural clients put their first step forward through clean, energetic design and brand systems. I'm directing AI with a strict point of view and using it to move faster while also flagging poor results. I will be sharing more on the studio this week as well as a new website built in Framer!

Directing AI with a strict point of view instead of just prompting and accepting whatever comes back is the actual skill gap right now. most people either avoid AI in brand work entirely or let it flatten their taste. doing both, moving faster and still catching poor output, is a harder discipline than either extreme

Which Shopify hero section would make you explore the brand? 👇

I created two hero-section directions for the same premium skincare store.

Version 1 uses an editorial, lifestyle-focused layout to communicate luxury and brand personality.

Version 2 puts the products, benefits, and shopping actions front and centre for a more conversion-focused experience.

Same brand. Same products. Two different approaches.

Which direction works better for you: A or B?

I would also love to know what influenced your choice: the imagery, product visibility, messaging, or CTA placement.

Nice design !