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I don’t present 3 completely different concepts and ask the client to choose one.
At the studio, I prefer to align the brief and moodboard first, so the visual direction is already clear before the design phase begins.
This makes the process much more focused, with refinements usually happening in details like color, proportions or small adjustments rather than rethinking the whole concept.
For me, a strong identity starts with a clear direction.
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Quick design vote 🐾
I’m working on the visual direction for Stormi & co., a pet + human accessories brand, and I’m curious:
Which direction would you choose?
🐶 A: Playful & handmade
💗 B: Warm & lifestyle-focused
Both are part of the same brand world, but they tell a slightly different story.
Which one feels stronger to you? 👇
You can see the full project here:
Stormi & co. — Brand Identity & Packaging
5 voted
24%
16 voted
76%
21 votes
Closed
Your brand is being judged before anyone reads a single word.
A strong visual identity creates recognition, builds credibility, and communicates value before you ever say a thing.
I don’t design logos just to make brands look good.
I build visual identities that position businesses, create distinction, and make brands impossible to confuse with everyone else.
A few identities I’ve worked on this year.
If you’re serious about building a brand that looks as valuable as the business behind it, let’s talk.
→ Available for select branding projects.
Awesome
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