Extra Gravy — Design That Sells Before You Scroll Lemonade with swagger. A brand that refuses to ...Extra Gravy — Design That Sells Before You Scroll Lemonade with swagger. A brand that refuses to ...
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the pink border against the earthy product shots is a great contrast, and "we don't do basic" as a headline actually backs itself up here. flavor cards are clean too.
Webflow plus Stripe checkout for a bold DTC brand like this is a clean setup, you get the design freedom to make the site feel like the product without fighting a heavier stack for what's really just checkout and content. The "stops the scroll" framing tracks with the visuals.
Rather than following the typical loud adventure aesthetic, we kept the system clean, modern, and confident, reflecting XNOMAD's idea of quiet luxury and freedom.
The identity was built around a distinctive X, supported by a minimal wordmark, bold blue palette, typography, graphic patterns, and applications across digital and physical touchpoints.
Wake Up Anywhere.
One of those projects where simplicity did most of the talking.