Lawrence Koplow, an Arizona criminal defense attorney known for taking on the kinds of cases the system would rather push through, came to us wanting a brand that actually looked and sounded like the way he practices law. He needed an identity that could hold that edge while still feeling rigorous and premium. We repositioned his practice from a single-issue DUI site to Koplow Defense—a justice-forward brand built around high-stakes charges, a limited-caseload model, and a simple promise: sharp defense for serious cases. The new identity feels precise and strategically built for the moments when the state throws its full weight at someone.