Designing Beam’s Scalable White-Label Brand SystemDesigning Beam’s Scalable White-Label Brand System
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Duncan Robertson
• 8h
Beam is a brand management platform that helps organizations manage and share their brand standards and assets. As the platform grew, creating customized experiences for individual clients became increasingly time-consuming.
I led the design direction for a flexible, white-label template system that could accommodate different brand identities without requiring a custom implementation each time. Working with designers and developers, we established reusable layouts, components, and design tokens that made the platform easier to customize and maintain.
The work helped shift Beam toward a more scalable product model, improving consistency and reducing the time needed to launch new client experiences.
Design SystemsProduct DesignUI DesignFigma
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