Hot take: aesthetics and clinical results should walk hand in hand.

Most brands in this space lean into cold, sterile whites or aggressive dark tones. It reads functional, but it also feels like something you'd hide in a medicine cabinet, not display on your vanity.

For this rebrand, we anchored the identity in classical beauty and organic sophistication. By combining warm earthy tones, botanical cues, and timeless iconography, we moved away from the "pharmacy product" feel into true high-end personal care.

It was a deliberate shift: positioning the brand not for someone who feels like they are treating a flaw, but for someone investing in a premium daily ritual.

Would a piece like this deserve a spot on your display shelf?

This is brilliant!

Cards or sections? How should you showcase courses on a Kajabi website?

It depends on what you want visitors to see first.

Course cards are great when you want to show the full picture at a glance – “Here are all the programs we offer.” They make the product range clear before visitors start scrolling.

Separate sections work better when each course needs more attention – its story, audience, benefits, and outcomes.

When we design Kajabi websites, we don’t use one layout for every course.

We choose the structure that makes the offer easier to understand – and easier to explore.

the course cards make the offer easy to scan. did you test sections too?