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A content creation awareness for small brand owners.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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I built the Smooch brand from the ground up, strategy, identity, wordmark, colour world. The can was the last piece, the moment it finally became something real.
The brief: a packaging system that scales. One hero flavour today, a full range tomorrow, no rebuild required.
First problem, the logo. Smooch's bold wordmark has a curve underneath it that dies at full width on a can, and angling it across felt gimmicky, not confident. So I turned it vertical instead, running the full height, full scale.
Colour had to carry the brand and split the flavours at once. Deep burgundy anchors it, red punches through the wordmark, and each flavour gets its own accent, blush, gold, peach.
No fruit photography. Instead, a graphic starburst holding a simple illustrated fruit, ownable and ready for whatever flavour comes next.
The back label carried ingredients, actives, and every mandatory without losing the premium tone.
Going vertical also quietly solved the shelf problem: cans sit in a fridge door at a slight angle and a horizontal wordmark rotates out of legibility, whereas a full-height one still reads from either side. Curious whether the starburst has a fixed point count across flavours or...
Created a bold, cinematic social media campaign for a Brazilian burger brand, combining AI-generated food visuals, art direction, composition, and advertising design into a cohesive 3×3 promotional grid.
The goal was to make every frame feel hot, indulgent, energetic, and scroll-stopping while maintaining a strong visual identity across the entire campaign.
From smoky burgers and loaded fries to fire-inspired compositions, each visual was designed to create appetite, communicate the product instantly, and feel suitable for Instagram, digital advertising, and restaurant promotions.
This once in my whole life. I saw the good work of food using ai especially burgers and fast food a lot people messed up with this niche while generating assets from ai. Would love to know your prompts.
