Maximize Client Engagement with Expert Website UI/UX RedesignMaximize Client Engagement with Expert Website UI/UX Redesign
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Honest check: when a potential client opens your website today, which side of the spectrum does it feel closer to? Ps: This redesign case is on my profile!
Closer to the left😬
Safely on the right⚡

12 votes

Ends in 1d

Esther 's avatar
safely on the right
Michelle's avatar
The only right place to be haha. Appreciate the vote, Esther!
MD Rafee 's avatar
Voted safely on the right. The bold typographic direction reads immediately as a brand with a point of view, which is what clients are actually paying for. The before looks like a template, the after looks like a decision was made.
Michelle's avatar
Spot on, @MD Rafee Alam! "The after looks like a decision was made" specifically made me emotional, thank you!! 🥹 That was the exact goal, moving them from just existing on the internet to actually taking a stand.
And, yes, from what I analyzed, the one on the left (the client's previous...
Girum's avatar
The one on the the desktop mockup is so nice
Michelle's avatar
Appreciate it, @Girum Tamiru! It had a glow up comparing to the left one right? haha. There’s just something about thoughtful designs on a MacBook screen that hits different ⚡
And by the way, you can see the full redesign of this project right here ;) https://contra.com/p/c6eOWAFr-bkemi-or-website-uiux-redesign?r=michelle_pani
Sajid's avatar
Closer to the right for me.
What stands out isn't just the visual upgrade, it's the shift in perception. The redesign communicates innovation, credibility, and brand confidence much faster. In many UX projects, those first few seconds often determine whether visitors continue exploring or leave.
Michelle's avatar
Exactly this! And it's funny you used the word "shift", I actually designed this at the software house Shift, so that was quite literally our mandate! ;)
But jokes aside, you nailed it: the visual upgrade was just the vehicle to engineer trust in those critical first 3 seconds.
Sajid's avatar
Haha, now the Shift reference makes even more sense 😄
I think that's what stood out to me. The redesign felt like it was solving a trust problem, not a design problem. I'll definitely check out the full case study.
Boluwatife's avatar
I love your use of color and composition here.
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