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UK Holiday Spending (2020–2024)
I analysed UK Christmas spending data from 2020 to 2024 using Excel and Tableau to understand how consumer behaviour has shifted post-COVID.
Spending peaked in 2023, then declined in 2024.
Online remains strong, but in-store still matters.
Teenagers are emerging as a fast-growing spending segment.
Toys, electronics, and books consistently outperform other categories.
Regional trends show stability in the West and volatility in the East and South.
Full report and interactive dashboard here:
[https://princemoto.github.io/Motojesi-portfolio/# ]
Great breakdown of trends and takeaways. I especially like how you combined Excel analysis with clear consumer insights — very practical work.
Solid analysis. When data is structured and interpreted correctly, insights become much more actionable.
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