Underestimating Video Ad Timelines—and Fixing the WorkflowUnderestimating Video Ad Timelines—and Fixing the Workflow
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Attention, Contra people🚨 Only proceed if you're in the mood for a laugh😅
A while ago, I was working with a client who needed lots of video ads every month. And by "lots," I mean 36 videos, 3 hooks each, 2 formats.
That's 216 files. Every. Single. Month.
Sounds like a lot, but we were ready. THEN... things got interesting.
40 videos. 5 hooks each. 3 formats. Yep, SIX HUNDRED. In 2 weeks.
And what did we tell the client? "Pff... two weeks? Easy." Turns out, I was a little too optimistic🙃
This took us over a month. Not exactly our proudest moment. But hey, that little disaster pushed us to rethink our workflow.
And the system we built? It eventually allowed us to deliver 150 files in just 7 calendar days.
Have you ever underestimated a project's timeline and regretted it later?
Yes
No

29 votes

Ends in 1d

Nesar Ahmad's avatar
It happens a lot of, especially at beginning
TRUEFRAME logo
max
• 9h
216 files a month is the number nobody budgets for,, the hooks multiply everything
Aminu's avatar
216 files a month is a whole lot
Vara's avatar
pro
• 4h
Saying yes to 600 videos in two weeks sounds like a nightmare. But it is awesome that the mistake forced you to build a system that works way faster now.
Samuel's avatar
The one I experienced was when a client gave me a project and provided a reference she wanted me to use as inspiration to build her website. I quoted her 10-14 days, but she said she needed it done in 5 days. I accepted it because I was desperate to get the project and I needed...
Mostafa's avatar
What is that client 36 video why what he will do with all of that what 😱❗
Back to feed
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started