Underestimating Video Ad Timelines—and Fixing the WorkflowUnderestimating Video Ad Timelines—and Fixing the Workflow
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Attention, Contra people🚨 Only proceed if you're in the mood for a laugh😅
A while ago, I was working with a client who needed lots of video ads every month. And by "lots," I mean 36 videos, 3 hooks each, 2 formats.
That's 216 files. Every. Single. Month.
Sounds like a lot, but we were ready. THEN... things got interesting.
40 videos. 5 hooks each. 3 formats. Yep, SIX HUNDRED. In 2 weeks.
And what did we tell the client? "Pff... two weeks? Easy." Turns out, I was a little too optimistic🙃
This took us over a month. Not exactly our proudest moment. But hey, that little disaster pushed us to rethink our workflow.
And the system we built? It eventually allowed us to deliver 150 files in just 7 calendar days.
Have you ever underestimated a project's timeline and regretted it later?

51 voted

82%

Yes

11 voted

18%

No

62 votes

Closed

Nesar Ahmad's avatar
Phi Studio logo
It happens a lot of, especially at beginning
Carlo's avatar
TheContentCo logo
Absolutely! Although I really thought I was past that stage already 😂
Nesar Ahmad's avatar
Phi Studio logo
haha 😂
TRUEFRAME logo
max
• Oct 12
216 files a month is the number nobody budgets for,, the hooks multiply everything
Carlo's avatar
TheContentCo logo
Exactly - it's easy to underestimate the workload until you actually start counting all the variations!
Aminu's avatar
216 files a month is a whole lot
Carlo's avatar
TheContentCo logo
And somehow we managed to convince ourselves that 600 wouldn't be THAT much worse🥲
Vara's avatar
Saying yes to 600 videos in two weeks sounds like a nightmare. But it is awesome that the mistake forced you to build a system that works way faster now.
Carlo's avatar
TheContentCo logo
Haha, looking back, I genuinely have no idea what we were thinking😅 - but yeah, sometimes you need a little disaster to realize your workflow needs some serious improvements. Appreciate it!
Samuel's avatar
The one I experienced was when a client gave me a project and provided a reference she wanted me to use as inspiration to build her website. I quoted her 10-14 days, but she said she needed it done in 5 days. I accepted it because I was desperate to get the project and I needed...
Carlo's avatar
TheContentCo logo
That's rough! Especially when you're starting out and feel like you can't afford to turn down a project. The worst part is that you probably knew 5 days wasn't realistic, but still wanted to make it work. Really appreciate you sharing this, and I hope things have been going much better since then!
Mostafa's avatar
What is that client 36 video why what he will do with all of that what 😱❗
Carlo's avatar
TheContentCo logo
Hahaha I know, sounds crazy - but they were running lots of ad tests, so they needed different versions to see what worked best!
Mostafa's avatar
Great job Carlo honestly that's unbelievable 🔥🔥🔥🔥
Salome's avatar
I don't know to say if I have ever did regretted it, but I have certainly over estimated a work delivery time, and I did deliver but I was overwhelmed and stressed that whole week
Alice's avatar
The visual hierarchy is really strong here. Everything feels intentional without being overworked. Great job!
Abdullah's avatar
Eroglu Studios logo
a big YES.
OLANREWAJU's avatar
The maths is the trap — 36 videos sounds manageable until 3 hooks x 2 formats turns it into 216 files, and 40 x 5 x 3 is suddenly 600. I respect that you didn't just work harder after missing the two weeks, you rebuilt the workflow and got to 150 files in 7 days. I see the same...
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