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About the work
CANS Watermelon Hard Coconut Water — Product Commercial
A short-form product advertisement created to give the brand a fresh, vibrant, and premium summer feel.
The concept focuses on strong visual composition, cinematic movement, product presentation, lighting, and color to turn a simple product shot into an engaging commercial piece. I kept the watermelon theme at the center of the visual direction, using the refreshing pink and red palette to create a cohesive and energetic look.
The final piece is designed for social media, digital advertising, and brand content, with a clean, modern commercial aesthetic.😍
The network for creativity
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When we work with founders, companies who sell to bigger companies, the same thing comes up.
The product or service is good. But the deck looks like one company, the site looks like another, and the copy says the same sentence every AI company says.
With a startup client that doesn't cost you much. One founder tries it and decides.
Inside a bigger company it's five people, and most of them never speak to you. Someone in procurement, someone in security, a VP who hasn't heard your name. They pass your deck and your site around and decide without you in the room.
So we start with the brand and build the site on top of it, so both say the same thing.
The Volition wordmark on that painted landscape makes the infrastructure feel grounded instead of abstract. The custom mark in the i stays quiet enough that the building still leads.
