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When we work with founders, companies who sell to bigger companies, the same thing comes up.
The product or service is good. But the deck looks like one company, the site looks like another, and the copy says the same sentence every AI company says.
With a startup client that doesn't cost you much. One founder tries it and decides.
Inside a bigger company it's five people, and most of them never speak to you. Someone in procurement, someone in security, a VP who hasn't heard your name. They pass your deck and your site around and decide without you in the room.
So we start with the brand and build the site on top of it, so both say the same thing.
The Volition wordmark on that painted landscape makes the infrastructure feel grounded instead of abstract. The custom mark in the i stays quiet enough that the building still leads.
Thanks a lot for your attention to details Rohan! Appreciate it much!
The network for creativity
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The Rebranding Challenge - Season Investments
One of the key challenges was deciding what to change and what was worth preserving.
Rather than starting from scratch, the new identity retains a visual connection to Season Investments’ heritage, but reframes it for a more contemporary and flexible brand system.
A major improvement was creating a symbol that can work independently from the wordmark. This gives the brand a stronger presence across investment platforms, digital interfaces, profile images, and other compact applications where the previous identity was difficult to use.
The result is a more adaptable system that moves the brand forward without losing its familiarity.
Love how adaptable this feels across compact digital spaces. Really well done. Any plans to post the original before version for comparison?
When buyers compare your plans, they need to know what changes the bill and which limits matter. If pricing needs a conversation, explain why and what goes into the quote. Give them enough context to decide whether that conversation is worth having.
Mosaic: Curated Web Design Gallery
Mosaic is an internal Huehaus project: a gallery that features one standout website a day. We built it because we spend a lot of time looking for good references and wanted a place that only showed work we'd actually recommend. Every site is picked by hand.
The site is built in Framer. The layout is a simple grid that stays out of the way, with filters for 18 categories like Agency, Bold Type, Editorial, Minimal, and Dark Mode, so you can get from browsing to a specific reference quickly.
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Amazing work!