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Just published a new case study for Jiva, a business automation agency.
I explored three different logo concepts based on the idea of step-by-step business growth, deliberately avoiding the usual symbols of money and arrows.
The chosen direction was the geometric sign of the circles in the circle by zoom, which is supported by an exquisite word mark, flexible variations of the logo, an icon, a favicon, a color palette and digital programs.
If you need a distinctive logo and corporate identity for your company, feel free to send me a message.
Deliberately avoiding the money and arrows cliches for an automation agency is such a good call, the whole industry reaches for them. The circles in circle by zoom is a clean way to show step by step growth without saying it literally. Of the three concepts you explored, which one was the runner up?
thank you, oh, now I'm looking for the first concepts, this work was done quite a long time ago)
This logo do look distinctive. Nowadays every other brand designer is aiming for same minimal repetitive kinda logo. This is something fresh!
Agree with Gayathri below—so tired of every automation brand going for the identical ultra-thin geometric font. The chunky custom type here actually looks like an established enterprise agency rather than a 2-person freelance setup.
Thank you
The gradient on that wordmark really pops on the dark mockups.
Thank you
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So true May! That "less rush, more meaning" is exactly what brands are missing today. Love your approach to strategic branding!
New case study is up on my profile! A fun passion project I worked on earlier this year🚲
super cool project! the typographic work is impeccable and super interesting
Penguin Park | Creative Minimalist Penguin Logo Design
A modern logo concept for Penguin Park, featuring a custom penguin silhouette with the letter P integrated into its body. The bright blue color palette, clean line-art construction, and balanced typography create a distinctive and memorable visual identity. A creative example of minimalist logo design, animal branding, and clever lettermark integration.
Tags: Penguin Park, Penguin Logo, Minimalist Logo, Blue Logo, Logo Design, Letter P Logo, Mascot Logo, Brand Identity, Graphic Design, Creative Branding, Logo Inspiration, Typography Design.
Hashtags: #PenguinLogo #LogoDesign #MinimalistBranding #BrandIdentity #GraphicDesign
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