A helmet hanger shaped like a flaming skull needed a brand that's just as loud. 💀🔥

Skelmet makes a 3D-printed wall mount for motorcycle helmets. The helmet sits on the skull, the gloves and keys hang below, and your riding gear finally gets a proper spot on the wall instead of a chair.

This is what I designed for them:

• The mark. Skeleton plus helmet. I explored four routes, and the one that made it puts the skull right inside the wordmark, where one word turns into the other. • The colour palette. High-vis orange on near-black, basically the colours of riding kit and warning signs, matched to the orange mount so the logo, the box and the product read as one thing. • The packaging. Every panel does a job, and there's a wall-mounting template inside, so nobody needs a tape measure. • The product imagery, art-directed with AI from photos of the real mount.

"Built to hold. Made to stand out." That's the line on the front of the box, and honestly, it was the brief too.

If you've got a product that deserves a brand people actually want on display, I'd love to hear about it!