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The category default for AI products is dark backgrounds and gradient glow. Heron's audience is architects, so we built the visual system out of their working material instead.
Everything on the site is drawn as architectural line work. Plans, elevations, dimension strings, and annotation boxes styled like redline mark-ups, each one holding a genuine code reference rather than lorem text.
The system does two jobs. It reads as native to someone who spends their day inside Revit, and it supports the product story, because Heron works inside the drawing rather than beside it.
Rejecting the dark-mode gradient-glow default for architects who actually think in plans and elevations is such a sharp insight. Did the client come to you already wanting to break from the typical AI product look, or did you have to convince them that going against category convention was worth the risk?
The network for creativity
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Creatives on Contra have earned over $150M and we are just getting started
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Averi.ai came to us with a vision: build the creative system of record for modern marketing teams. A product that blends AI, brand context, and human creativite all in one workspace.
What they didn’t have yet was a digital presence that felt like the product itself and that’s where I stepped in.
Hi Daniel,
Trust you are doing great. Been following for a while now
Well done boss, you’re doing so amazing.
I’m new here and if I may ask, Do you get all your clients here? If yes, how did you make it happen? Also, any tips on how to stand out here and attract clients?
Thank you. I look forward to your response
New website 🎉
The old one had been bothering me for a while. A lot has evolved since then and it just wasn't reflecting my work, my vision or my services the way they deserve. Built something that actually does. Still adding new projects as we go.
Also a brand refresh, but that's a conversation for another day. 😂
What makes you stay on a creative's website past the first scroll?
Check it out
Looks calm and minimal
Direct Design Branding & Website
Direct Design is a digital-first creative agency built on a simple belief: there’s always a clearer, more direct way forward.
We started this project with just two words: Direct Design, and complete creative freedom.
We explored a lot of narratives around what “Direct” could mean until we landed on something that felt obvious: roads, traffic signs and wayfinding. In the design world, everyone is trying to find a more direct way forward. Better decisions, fewer detours, clearer direction. So we built the brand around that idea.
What we did:
Brand Strategy + Narrative
Brand Identity
3D Design
Web Design + Development
We probably spent way too much time obsessing over details most people will never notice, but that’s also what made this one so fun.
And yes, it’s completely human-made. No AI. Even the 3D was manually built in Blender.
Full case study coming soon! CHECK OUT THE WEBSITE: https://wearedirect.co/
Let us know what you think in the comments, and follow for more.
