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The category default for AI products is dark backgrounds and gradient glow. Heron's audience is architects, so we built the visual system out of their working material instead.
Everything on the site is drawn as architectural line work. Plans, elevations, dimension strings, and annotation boxes styled like redline mark-ups, each one holding a genuine code reference rather than lorem text.
The system does two jobs. It reads as native to someone who spends their day inside Revit, and it supports the product story, because Heron works inside the drawing rather than beside it.
Rejecting the dark-mode gradient-glow default for architects who actually think in plans and elevations is such a sharp insight. Did the client come to you already wanting to break from the typical AI product look, or did you have to convince them that going against category convention was worth the risk?
Appreciate it! They knew dark mode wasn't right, but feared the risk. We framed a light, plan-first UI as a functional precision tool for CAD users, not an aesthetic gamble and got instant sign-off.
Love this approach building the visual language from the architects’ actual working environment makes the whole experience feel instantly more relevant and credible. The redline/code-reference detail is such a smart touch 👏
Thank you!
Super thoughtful! 👍
Thank you!
Nice work!
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