A comprehensive end-to-end landing page redesign and conversion optimization project executed for a regional commercial and residential roofing contractor. The core objective was to restructure dense regional trade service information into a seamless, authority-driven conversion path optimized to capture motivated local property managers and homeowners.
What should a creative agency website actually feel like?
For Orvika, we didn't want another agency site built around the same safe layouts and predictable sections.
We pushed the visual direction further with oversized typography, editorial layouts, bold imagery, and stronger contrast, while keeping the experience structured enough to communicate the agency's work and capabilities clearly.
The goal wasn't just to make it look different.
It was to make the agency feel different.
Designed in Figma and built in Framer.
We're sharing more of the websites and digital experiences we've been working on here over the next few weeks.
Most furniture websites try to help you buy faster. This concept for SÖDER ATELIER explores a different idea:
What if the experience helped you choose better?
The design is built around the values shown throughout the concept craftsmanship, natural materials, longevity, repairability, and thoughtful living. So instead of treating the homepage like a catalogue, the experience gives space to:
→ The story behind the pieces
→ Curated collections
→ Craft and material details
→ Long-term value
→ Customer perspectives
→ Clear product discovery
The visual language stays quiet and editorial, letting the furniture carry the attention. Because when a product is made to live with for years, the website shouldn't make it feel disposable.
The homepage sells longevity, and Signatures of the house still gives you category chips to browse by. Curious whether the product page carries the craft and repairability fields too.