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Rank 7 – AI sci-fi hero ad. A 60-second cinematic hook with AI visuals, consistent characters, motion design and sound design. Made with Higgsfield, Premiere Pro and After Effects.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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BORA – Ad Creative Concept
Most kitchen appliance ads sell you the warm family dinner. I wanted to try the opposite.
Built this BORA concept as a portfolio piece, treating the product like architecture instead of tech – dark marble, concrete, no hands, no food styling. Just a pot, steam, and silence.
The steam does all the movement in the motion piece. Typography stays out of the way – one line, low CTA, nothing fighting the composition. Turns out when you strip out the lifestyle, the price point sells itself.
Treating the appliance like architecture is a strong direction.
Created a 20-second AI UGC product ad for premium wireless earbuds, combining realistic creator content, cinematic product shots, lifestyle scenes, and a strong CTA. I handled the creative direction, AI visuals, video generation, and editing for a social-media-ready advertisement.
