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Great marketing isn't just about showing a product; it's about psychology. For this conceptual piece, I wanted to communicate what the brand truly represents: power, intelligence, and luxury.
Instead of a standard product shot, I used advanced digital concept generation and visual composition to place the fragrance at the center of a high-stakes chess game. The moody atmosphere, the smoke, and the suited hand subconsciously tell the viewer that this product is for ultimate decision-makers.
My approach focuses on creating powerful digital narratives and concept art that elevate a brand's perceived value, long before a physical camera is even needed.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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one last look at Vault® before i call it finished.
added a few more brand applications across the website, app, ID card, cap, and more.
really enjoyed seeing how the identity holds up across completely different touchpoints.
strategy → identity → digital → product
So gooooood
Vault® — Brand Strategy, Identity & Web.
This is definitely the last thing i’m posting about this project😂
The project started as a simple fintech branding exercise and slowly grew into a complete brand system — from strategy and identity to cards, digital products, social, and web.
Really happy with where this one landed.
Vault®: Your money. Under control.
excellent visual execution! the strength in the identity is indisputable.
Brand Identity made for Wellcaddy.
The approach was to deliver a smart solution that perfectly captured the essence of the Wellcaddy brand. After defining the brand's strategy and needs, we created a geometric symbol resembling a caddy hole - a design that resonates with the target audience. It also takes a big part as a key aspect in the visual system.
Nice Work!