How do you take two businesses with years of existing brand equity, customer loyalty, andHow do you take two businesses with years of existing brand equity, customer loyalty, and
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Brandon Triola
• Apr 30
How do you take two businesses with years of existing brand equity, customer loyalty, and success inside a highly regulated industry and mash them together in a way that gets everyone excited? That’s exactly what TruePoint solutions came to us to help them figure out after they merged with Gray Quarter.
We helped both businesses not only bring a new brand to life, but also come up with a name that would resonate with all the future customers they plan on serving. We helped them look at what their competitors were doing, not doing, and how to tell a story that would set them apart.
Naming Strategy
Competitive Analysis
Brand Strategy
Brand Identity
Introducing, GovPath!
Naming is hard work, especially in a crowded and highly regulated space. Our favorite part of this project was helping their team come up with a name that everyone got really excited about. Customers are central to their business, and in a space where everyone else is talking about themselves, we found that this new entity could stand out by telling a story where they shine a light on the path transformation. We helped GovPath bring it all to life with a top-to-bottom website overhaul. Check out GovPath’s new website here.
Brand DesignBrand StrategyCopy StrategyAdobe SuiteMiroFigma
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