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Designed the OldAge Fitness website in Figma and then converted the approved design into a fully responsive Shopify store.
The goal of this project was to create a clean, trustworthy, and easy-to-use website for a fitness brand focused on helping older adults stay active and healthy. Every section was designed with user experience, conversions, and long-term growth in mind.
From a CRO (Conversion Rate Optimization) perspective, I structured the layout to guide visitors toward taking action through clear calls-to-action, trust-building sections, simple navigation, mobile-friendly design, fast loading pages, and a smooth shopping experience. Product pages and landing page sections were organized to improve engagement and increase inquiries or purchases.
From an SEO perspective, the site was built with a strong foundation including clean structure, optimized headings, image optimization, mobile responsiveness, fast performance, schema-friendly setup, and keyword-focused content placement to help improve visibility on search engines.
I managed both the design and development process to make sure the final result was visually strong, technically solid, and built to grow traffic and sales.
Tools used: Figma, Shopify, Liquid, HTML, CSS, JavaScript.
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