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A spec ad for a jewellery brand, created with Seedance 2.5 in 1080p.
Exploring love, shared memories, togetherness, and the nostalgia that stays.
Concept to final cut, all built from scratch!
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Brand Expressions -- Olivir
Thats so crazy!!!!!! Seeing this I feel we humans are still far better than AI
The brief was simple. Show a new personalized news feature.
The obvious solution was to show a few clicks in the UI as you choose your topics. Clear, but not very interesting.
So I pulled that moment out of the interface first and turned it into a cloud of topics. You get the idea before you even see the product, then the video drops you back into the real UI and shows where it lives.
I really like these tiny decisions. The feature stays the same, but it feels easier to get and a lot more fun to watch.
Pulling the topic cloud outside the UI makes the feature instantly clearer.
An existing brand identity showcased across a new campaign. This was one of my favourite projects ever!
Taking an existing identity and stretching it across a whole new campaign is such a good test of a system. This looks like one of those projects where everything just clicked.