The Creative Evolution of Google's Iconic LogotypeThe Creative Evolution of Google's Iconic Logotype
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🚀 DAY 15 - POSTING LEGENDARY DESIGNS HISTORY - FOLLOW FOR MORE 🚀
Ruth Kedar, a Brazilian-born designer and Stanford professor, was commissioned in 1999 to create a more professional visual identity for the fledgling search engine, Google. Moving away from the hobbyist look of previous versions, Kedar developed several iterations that explored concepts of connectivity and search precision, often incorporating magnifying glasses or interlocking "o"s. The final design she settled on used the elegant Catull typeface, featuring a distinct, tilted "e." Her choice of primary colors, interrupted by a secondary green on the letter "l" was intended to signify that Google followed its own rules and wasn't afraid to be playful. This iconic logo defined the company’s global brand for sixteen years, remaining largely unchanged until its major redesign in 2015.
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