I was looking at 12 websites the other day about career advice. And they all had one thing in com...

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Kasper Rubin

pro

• Nov 7

I was looking at 12 websites the other day about career advice. And they all had one thing in common: not a word about emotions or the inner doubts we have when making a big decision.

So I tried something: What if you, as the visitor, could hear other people's thoughts while they were in the middle of the process?

I created a web concept where you can both hear former clients talk about their experiences and see a snippet of the internal dialogue we all carry around when we have to make a landmark choice.

To me, that kind of thing feels much more present than five star rating (although that helps too).

What do YOU think of such a visual narrative? Is it exciting for the reader or should it stand aside for more conversion focused content?