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ALTUS PARTNERS — Brand Identity Design
Concept for financial consulting brand. Minimal, premium, trustworthy.
Deliverables: Logo mark, grid system, business card & folder mockup.
Personal exploration, not client work.
Tool: Figma, Photoshop
#brandidentity #logo #minimal
The black on sand layout is a lovely presentation choice, it lets the minimal mark do all the talking. Showing the construction grid alongside the mockups is a nice touch, it proves the premium feel was engineered, not accidental.
Thank you so much Timothy! I really appreciate you noticing the details. The sand tone was intentional to keep the focus on the mark itself. Glad the grid added value!
The construction grid sheet is a nice touch. Very trustworthy feel.
Thank you Rafee! Means a lot. I added the grid sheet to show the thinking behind the mark - glad the trustworthy feel came through!
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