Criter.AI: Pitch Deck Cover, Two Design Directions

For an AI immigration advice platform serving Australia, I explored two cover directions to test how tone changes perception.

Direction 1, Olive gradient: warm, human and trustworthy, with a rounded image card and gold accents. Direction 2, Dark and neon: high contrast, modern and investor-ready, with a bold split layout.

Both keep the brand mark, the tagline "Your Criteria, Our Intelligence" and the hero imagery, so the difference is purely in the design language.

Scope: pitch deck cover design and visual direction Tools: Figma, PowerPoint, etc.

Available for pitch decks, presentations and brand design. Open to new projects.

Contra tags: , Presentation Design, Graphic Design, Branding, Startup Design

Direction 1 is definitely the stronger choice from a brand positioning perspective. The olive gradient and warm palette establish immediate credibility and psychological safety, which is paramount for an AI-driven immigration service. While Direction 2 offers great high-tech...

Some frames from a recent promo video in progress! 🙌

The promo frames already feel launch-ready.