This was an ad I created for a judicial candidate. It was specifically designed to illustrate key endorsements to blue collar demos. I found some stock footage of a conveyor belt with a rotating cylinder. From there, I built a graphic of the plunger mechanism and animated to come down and seemingly press-in the images seen. I of course had to build the graphics as well and animate where seen. I couldn't find the version with my full voice over but you'll get the idea.