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BAD CALL — HALLOWEEN WEEKEND ☎️
A little spooky, a little glamorous, and a whole lot of chaos. Created this Halloween campaign for BIG BULL Hyderabad, ranked #61 in DJ Mag's Top 100 Clubs, blending surreal Halloween elements, gothic fashion aesthetics, cinematic compositions, and bold typography into one cohesive visual universe.
Four artists, four distinct compositions, one unforgettable creative direction.
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🎉 It’s live! I’ve finally updated my design portfolio:
👉
This space has been a long time coming, a reflection of the stories, systems, and identities I’ve been lucky to shape across wellness, healthcare, community & events!
It’s still evolving (aren’t we all?), and I’ll be adding more projects soon, but I’m excited to finally share a fresh look at my work and creative direction!
Congratulations on the new portfolio, Kajal! The grid of bold reds, magenta and cobalt mockups, with that confident serif G repeating throughout, makes the whole identity feel energetic yet cohesive. What guided the way you sequenced your wellness and healthcare projects?
Aesthetically pleasing 😍
What would Spotify wear for Halloween? 🦇
I don’t usually like to design using well-known brands, but this one was too fun to skip hahaha
Concept: Spotify → Spookify 👻
- Went with a gothic stained glass window + with bats on the frame
- The original 3 sound waves are now claw...
Love this!
Tales of Mystery & Notification 🕯️🔴
What if Harry Clarke had illustrated our nightmares? In 1919 he drew Edgar Allan Poe's. I asked him to draw ours.
I went digging through the Public Domain Image Archive and found Clarke's 1919 plates for Poe's Tales of Mystery and Imagination: black-and-white ink by a Dublin stained-glass artist, all long pale fingers and dread. I trained ten of them into a Recraft style, Clarke Ink 1919.
Then I retold ten of Poe's tales as the horrors of the smartphone age. Each plate sits beside Clarke's original, and each caption is his own line with one word swapped: "the heart beat on with a muffled sound" became "the phone buzzed on". A man is buried alive in his inbox. The masked guest is a 99+ badge.
The only colour in the whole book is the red notification dot. The film ends inside Recraft, showing how it was made.
@Recraft
Happy Halloween. The style is public, so try it yourself 👇
This is an example of how simple art can be turned into films.
Everything is so refined and polished. I genuinely wanna know how did you come up with this?