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AI Lead Qualification & Routing System (n8n + Gemini + Apollo)
A B2B sales team was struggling with slow lead response, manual triage, and missed opportunities due to inefficient workflows.
I designed and implemented a fully automated AI-powered lead management system that captures, enriches, qualifies, and routes leads in real time — eliminating manual intervention.
This system ensures every lead is processed instantly and assigned to the right sales representative with complete context.
SYSTEM WORKFLOW
• Lead Capture & Storage
All incoming leads are captured via webhook and instantly stored to ensure no data is lost.
• Data Enrichment (Apollo API)
Automatically enriches lead data including company details, role, industry, and contact information.
• AI Qualification (Google Gemini)
Leads are analyzed and scored (Hot / Warm / Cold) using AI-based structured output.
• Smart Routing & Scheduling
Leads are automatically assigned to the right sales rep based on logic and availability.
• Automated Notifications
Gmail notifications are sent with full lead context, and CRM is updated instantly.
RESULTS
✔ 50% faster lead response time
✔ Zero manual triage
✔ 2x increase in qualified conversations
✔ Improved sales efficiency and pipeline clarity
TECH STACK
• n8n (workflow automation)
• Google Gemini (AI qualification)
• Apollo API (data enrichment)
• Gmail API (notifications)
• Webhooks & CRM integrations
USE CASE
Ideal for:
• B2B SaaS companies
• Sales teams (SDR / RevOps)
• Startups handling high lead volume
CALL TO ACTION
Looking to automate your lead pipeline and improve conversions?
Send me a message — I can help you build a similar system tailored to your business.
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Impressive workflow! I especially like the human approval step for AI-written replies. Automation with the right oversight makes a real difference. 🙌
3 mistakes I see every GoHighLevel user making that creates 100s of duplicate leads:
No deduplication logic between Facebook Lead Ads → GHL
No AI check for same phone/email with different name
No Google Sheets backup before pushing to GHL
I fixed this last week for a client with a simple n8n + AI workflow:
→ Facebook Lead → AI checks duplicate → If clean → GHL + Sheets → Telegram alert
Result: 0 duplicates in 7 days, 6 hours/week saved.
Want the n8n template? Comment "TEMPLATE" and I'll DM you.
#gohighlevel #n8n #leadmanagement #automation
Clean flow. The part I'd watch is the "maybe" pile: couples often share one email or one phone, so a strict duplicate check can silently drop a real second lead. I'd send those to a review tab in the Sheet instead of skipping them. What does yours do with a likely-but-not-certain match?
Project title: GoHighLevel Lead Automation & Landing Page
A landing page and automated follow-up workflow built in GoHighLevel that captures new leads and contacts them right away, so no inquiry goes cold.
