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2v2 Padel Club – Crafting a Bold, Premium Identity
The 2V2 Padel Club isn’t just a place to play padel; it’s a lifestyle destination with a premium vibe for sports enthusiasts. Designed to stand out in a competitive market, the club’s visual identity had to reflect its core values: performance, conviviality, and exclusivity.
From the ground up, I shaped their entire brand experience. Acting as both graphic designer and project manager, I steered the process to carve out their core values, set the tone, and hammer down a visual identity that aligns with their modern, energetic spirit. Keeping things lean and mean, we focused on minimal proposals for maximum impact.
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PlanetF1 Rebrand 🏁
PlanetF1 is one of the world’s leading independent Formula One media platforms, established in 1999 and part of the Planet Sport Group. Known for its global audience and trusted race coverage, it delivers breaking news, analysis and live weekend reporting to millions of F1 fans worldwide.
I led the rebrand and wider visual overhaul of the platform. Working closely with key stakeholders, I drove the research and discovery phase before designing and presenting a refreshed identity system built to position PlanetF1 as a modern, digital-first brand for Formula One audiences.
The identity needed to feel fast, precise and unmistakably connected to the sport, while elevating the platform’s presence within an increasingly competitive sports media landscape. It also needed to support high-frequency publishing across news, live coverage and social content.
The final identity introduces a new icon inspired by the Formula One “mini-map”, acting as a directional system to reflect speed, positioning and race tracking. Supported by updated brand guidelines and enhanced motion capabilities, the system creates a more dynamic and consistent visual language across digital and social platforms, strengthening PlanetF1’s presence as the sport moves “On the Grid”.
Option 1 — Bold & Editorial
Two directions. One brand. Which one wins? 👀
I explored two different visual approaches for the same coaching website — each with its own personality, typography, color, and visual energy.
A — Bold, dark & editorial
B — Bright, elegant & modern
If you were the client, which direction would you choose?
Cast your vote and tell me what made you pick it. 👇
#UIDesign #WebDesign #Framer #WebDesignInspiration #DesignPoll #Framer
75 voted
72%
29 voted
28%
104 votes
Closed
Both directions look strong, but I’m leaning toward A Bold, dark & editorial 👀 It feels more distinctive and has a stronger visual personality. Would love to see where you take it next! 🔥
I’d go with 2. The cinematic image makes the brand feel more established.