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Finance platforms for startups usually go navy and safe. Nice to see Ballast take a point of view on the product screens as well as the mark, that is where founders actually form the opinion. What was the brief: calm, or fast?
calm!! not sure what you mean by fast, we were thinking of trust, safety and calm. But making it a bit dynamic so it differentiates a bit & creates this feeling of money moving & working... which is exactly what the platform is about;)
That reads clearly now. The motion in the product screens gives it the sense of money moving while the mark stays calm. Good balance, nice work.
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Pulsix started with a question: how much of a sportswear identity can you fit on the front of a cap?
I designed the brand around an angular X with a pulse cut through its center. On a pink cap, the chartreuse X can stand alone. On a billboard, the photograph and “Future is now!” headline take the lead. In this loop, the black Pulsix logo anchors a moving grid of apparel, campaign graphics and digital layouts.
My roles: Brand Designer, Graphic Designer, Motion Designer.
Tools: Adobe Illustrator, Adobe After Effects, Figma.
Where would you try the X first: on the cap or in motion?
I'd try it on the cap first. Motion can borrow the pulse cut once the static X proves it holds up at small sizes, and the watch face already hints that it does. Did the pulse line change shape between the cap and the animated loop?
Explaining "unlimited development" in 30 seconds is harder than it sounds.
That was the brief from figue.ai: a subscription where startups get a dev team without hiring one. Great product, but abstract. So I skipped the buzzwords and showed what it actually feels like: you ask, it gets built, you ask again.
Every interface in the video is rebuilt from scratch, so the product feels real instead of mocked up.
Really enjoyed this one! If you're launching something that's hard to explain, that's exactly the kind of project I love.
TOP!!
A bold identity for Growth Factory Ventures
I created Growth Factory Ventures’ brand identity from the ground up, building a visual system that could carry across its website, presentations, and marketing materials.
The aim was to give the venture capital firm a distinctive presence while keeping its communication clear and credible for founders and investors.
Love the approach. A consistent brand identity across every touchpoint makes a difference.
