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Fashion editorial. Art direction for Armet&Jans’ Drop01 editorial and social media content. The very first editorial of the brand celebrate the grace and elegance of the American cinema from the 1950s, where women exuded remarkable confidence and poise.
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✨ Aetheria — Luxury Editorial Fashion Experience
For this challenge, I wanted to explore how AI-assisted design tools can help create premium digital experiences that feel elegant, immersive, and emotionally engaging.
Aetheria is a luxury fashion and editorial-inspired e-commerce concept built around the idea of fluidity, craftsmanship, and visual storytelling. Rather than creating a traditional online store, I focused on designing an experience that feels closer to browsing a high-end fashion publication.
The experience includes:
• Editorial-style landing page
• Curated collection showcases
• Immersive product storytelling
• Luxury product detail pages
• Soft visual hierarchy and refined interactions
• Multi-page navigation flow
My goal was to create an interface where the products, imagery, and typography work together to communicate the feeling of a premium fashion brand.
⚡ Workflow with Google Stitch
Google Stitch played a central role in the design process.
I started by gathering inspiration and defining the visual direction for the brand. Using prompts inside Stitch, I generated the initial interface structure and explored multiple layout variations. The ability to quickly iterate on sections, refine content blocks, and experiment with different compositions made it easy to move from concept to polished design.
I used Stitch to:
• Generate the initial interface layouts
• Explore design directions and visual hierarchy
• Refine sections through prompt-based iterations
• Create the foundation for both the landing page and product experience
• Rapidly prototype a complete multi-page fashion concept
🚀 From Stitch to Deployment
After finalizing the design in Stitch, I exported the project to Figma for additional refinement and design adjustments. From there, I recreated and enhanced the experience in Framer, adding responsive behavior, page connections, and final polish before deployment.
Tools Used:
• Google Stitch
• Figma
• Framer
🔥Google Stitch Workflow:
https://stitch.withgoogle.com/projects/5130864092960824634
🚀 Live Project:
https://aetheria-shop.framer.website/
This project was an exploration of how AI-assisted workflows can accelerate premium interface design while still allowing room for creative direction, refinement, and craftsmanship.
#stitchchallenge #GoogleStitch #UIDesign #WebDesign #Framer #Figma #FashionDesign #LuxuryBranding #CreativeTechnology
Pure technical mastery! You made something incredibly complex look so effortless. 🧠⚡
When browsing a fashion collection, what do you prefer?
Option A - Sticky Card Layout
Option B - Traditional collection grid
2 voted
29%
5 voted
71%
7 votes
Closed
Clean, modern, and easy to follow. My inner designer is smiling right now 😄
Branding kit designed for the fashion brand Natah, featuring a sophisticated visual identity that blends elegance, femininity, and modern luxury. From premium packaging and garment tags to shopping bags and tissue wraps, every element is crafted to deliver a cohesive and memorable brand experience. The earthy color palette and signature handwritten logo reflect Natah’s timeless and refined fashion aesthetic.
so beautifully simple, nicely done!
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