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SWASH — Brand Identity & Creative Direction
SWASH is a bold creative agency identity built around one simple idea: make your mark. The challenge was to create a visual system that felt strategic, expressive and instantly recognizable without slipping into typical agency branding.
The solution centers on the swash itself—a fluid graphic gesture that connects ideas, highlights key messages and creates movement across every touchpoint. A restrained palette of ink, warm bone, soft lilac and acid chartreuse gives the brand a contemporary edge, while editorial typography adds confidence and personality.
The system extends across digital, OOH, social, environmental graphics and motion, with the swash behaving differently in every application while remaining unmistakably consistent.
Bold ideas. Smart moves. Real impact.
The network for creativity
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working on logo animation for Spark Studios
T O P 🙌
Here are some slides from an analytics project I've been working on.
Monochrome approach looks amazing!
currently working on a new project, and it reminded me why the strategy phase is probably my favorite part of the whole process.
whether it’s for a website or a full brand identity, i love going beyond the brief and trying to understand the business as deeply as possible.
the client call, the brief, the old website… those are just the starting point.
then comes the fun part: researching, asking questions, digging deeper, understanding how the business works, who they sell to, what they stand for, how they communicate, and why people should choose them.
sometimes, you even discover things the client knows internally but hasn’t fully articulated yet, or things they’re simply not communicating clearly enough.
that’s what i love about strategy: taking all that information, finding the patterns, and bringing clarity and structure to everything.
honestly, this might be my favorite part of the whole process.
Awesome!