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Promo video for Valeria and Gary Lipovetsky and their Creator Method event. Let me know what you think ðŸ’
• 12h
stunning!
Looks really cleann! feels good too!
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Work Title:
CUT CULTURE
Creator:
Anca-Gabriela
Main Direction:
Direction A · CapCut as a Different Industry
Social Profile: https://x.com/ancaguiux
Concept Statement:
CUT CULTURE reimagines CapCut as a premium fashion and lifestyle brand for digital creators.
The concept translates CapCut’s creative spirit into a new industry: fashion. Instead of editing videos, CUT CULTURE edits identity. The brand is built around the idea that creators constantly cut, remix, rebuild, and publish versions of themselves online.
The visual system uses references from editing culture, including crop marks, timelines, split screens, layer marks, timestamps, and export tags, and turns them into a refined fashion identity. The result is a minimal, editorial, black-and-white brand world with subtle electric green accents inspired by CapCut.
Visual Highlights:
Premium fashion-inspired logo and identity system
Minimal black, white, grey, and electric green color palette
Campaign visuals built around identity, motion, and self-expression
Brand applications including clothing tags, packaging cards, and social assets
Editing-inspired graphic language translated into a lifestyle brand system
Process Proof:
The project was created using CapCut Design Studio through an iterative process of concept generation, logo exploration, brand system development, campaign visuals, and final presentation boards. Process screenshots and design iterations are included as proof of meaningful Design Studio usage.
Final Deliverables:
Brand presentation boards
Logo and visual identity system
Brand application mockups
Process screenshots
Link for the process screenshots: Process
Love these layouts Anca. Quality work well done.
This was an amazing, though, very difficult project. Anthem films are some of my favorite things to make. The challenge: make a chainsaw blade company heartfelt, authentic and interesting. It took a lot of editing and a lot hard shoots in the middle of the back woods (those drone shots we're not easy as flying through massive trees aren't easy :).
Woo! Incredible shots to work with and you did it great. That's definitely a hard job and you killed it. What a cool project to work on
Cinematic Brand Collaboration | Neo x Torna Studio
Cinematic short-form content created for Neo Barbearia in collaboration with Torna Studio.
Focused on modern pacing, storytelling, sound design and cinematic visuals designed for social media engagement and brand presence.
Currently available for freelance and long-term video editing projects.
Reels
Short-form Content
Social Media Videos
Cinematic Brand Content
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