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Ethnic Boutique Branding done for Siloha
Brilliant execution! The motion graphics make the presentation even more impactful
thank you 😃
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Connect with clients, get discovered, and run your business 100% commission-free
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Sichtbar!kollektiv is a german non-profit group who took it upon themselves to provide safer spaces across all kinds of events and festivals.
Wherever people are in need of mental health support, any kind of assistance or simply seek a calm space to retreat from the noise, they show up with a safe space, hot chocolate or simply someone to talk to.
When we started working together, they had a clear vision, but no idea how to approach their branding and online presence. Fast forward one year, they're dominating this space as state-wide industry leaders.
One year with a website that said nothing but their name on the front page.
It never fails to surprise what a well aligned branding can do...
What if denim wasn't categorized by fit... but by lifestyle? 👖
That question became the foundation of this campaign.
Instead of showcasing six denim collections as products, I reimagined them as six personalities inspired by real Gen Z lifestyles across India.
Pull-On Denim → The comfort-first student in Ahmedabad.
Baggy Fit → Mumbai's streetwear creators and sneaker culture.
Mariner Fit → South Mumbai's quiet luxury and timeless style.
Athleisure Straight → Bengaluru's always-on-the-move professionals.
Sanford Loose Straight → Kolkata's artists, designers and creators.
Dallas Carrot Cargo → Dehradun's explorers and weekend adventurers.
Every visual, city, background, styling, colour palette and copy was intentionally crafted to reflect the people most likely to wear that fit—not just to make beautiful designs, but to tell authentic stories.
The idea was simple:
Six Different Culture. Six Different Vibes.
ONE DENIM. EVERY YOU.
What started as six denim collections became six identities.
#Zudio #ZudioReimagined #CreativeDirection #BrandStrategy #FashionCampaign #Denim #GenZMarketing #CampaignDesign #VisualStorytelling #CreativeThinking #Branding
My creative studio, DoGoodBiz, recently completed this rebrand + website design project for Carly Puch, UNWIND Movement & Media 🚀
Project: Brand identity + website design
Site: unwindmovementmedia.com
Carly Puch teaches accessible yoga, hosts a podcast and zine club, and writes about climate, culture, and collective liberation from Northern Minnesota. Her work sits at the intersection of movement and media, where rest and resistance are held together.
"Working with Natalie is like working with your bestie that's a super talented graphic designer. She was approachable and professional."
The finished site carries UNWIND's full range: yoga and mindfulness classes in Northern Minnesota, a podcast and zine club, and writing that moves between rest and resistance without flattening either one. Carly is most excited about the overall feel of the site, and specifically the Work With Me page.
Since launch, the shift has shown up in more than the site itself:
"Greater confidence in sharing not only my website but also what I do. Easier to explain and share my offerings. The business branding is now caught up to where I am. Before this project, I felt embarrassed by my website. After this project, I feel like sharing it with everyone."
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