Giving a Local Business the Digital Glow Up It Deserves

For the #GiveItAGlow challenge, I chose FACE FOUNDRIÉ, a beauty and skincare business with an existing online presence, and reimagined how customers experience the brand online.

Before (https://facefoundrie.com/)

Their website shared the right information but left room for a more modern, streamlined customer journey. Visitors had to navigate through multiple pages to find treatments, compare services, and book appointments, with little personalized guidance along the way.

After https://glow-foundry-lab.base44.app/

Using Base44, I designed and built a fully responsive website focused on simplicity, elegance, and conversion.

The new experience includes: ✨ A premium, mobile first design ✨ Clear service discovery for facials, brows, lashes, and skincare ✨ A redesigned membership experience ✨ Faster and more intuitive appointment booking ✨ An AI powered Skin Expert that helps customers choose the right treatment based on their skincare goals

Automation

To create real business value, I implemented an AI Superagent that answers frequently asked questions, recommends treatments, guides customers through the booking process, and reduces repetitive customer support. I also added automated appointment confirmations and lead capture to streamline communication and improve the customer experience.

This project demonstrates how thoughtful design and automation can help local businesses save time, improve customer engagement, and create a more memorable digital experience.

Thanks to @Base44 and Contra for creating a challenge that encourages builders to solve real world problems for local businesses.

Live Project: https://app.base44.com/apps/6a51a420059fd812079ffd54/editor/ Walkthrough: https://drive.google.com/file/d/1AEUcqtf30oFru8UyU9K1flmqNwyD-w5G/

#GiveItAGlow #Base44 #Contra #WebDesign #UIDesign #Automation #ArtificialIntelligence #SmallBusiness #CustomerExperience #NoCode #AI #UXDesign

nice one

How do you capture the essence of a brand and communicate it visually? Prenatal care nutrition tends to either fall into an overly clinical or overly childish direction, and both felt unaligned to Root & Cradle, which is a functional nutrition collective for pregnant women. Their approach is root-cause focused and more holistic than typical prenatal nutritionists. To make them stand out we hone into this strength and express it through their visual identity, through earthy tones, cozy textures and approachable typography. For this project I used Illustrator to create the logo, pair the colors and fonts, and Flora to create the logomark and imagery that would bring life to the brand. How do you make sure your brands feel unique while staying true to the industry they're in?

Very kind! 💛