A look behind the scenes at our time at IBC 2026. Throughout the event, we filmed interviews with...A look behind the scenes at our time at IBC 2026. Throughout the event, we filmed interviews with...
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Throughout the event, we filmed interviews with Adobe, Godox, Saramonic, OWC, Strada, DPA, EIZO, Frame.io, Matrox, QScan and Teredak speaking with the people behind some of the latest developments in film and video technology.
We also covered Adobe Color After Dark, an evening event bringing together creatives and industry professionals beyond the busy show floor.
This video combines moments from the finished interviews and some behind the scenes of Halate. A packed few days of filming, meeting inspiring people and exploring the technology shaping our industry.
A stellar lineup of interviews! It’s really inspiring to see the creative minds behind the technology shaping the future of film and video. Great work to the team at Halate PRO!
Building a great product is hard. It takes real time, focus, and dedication.
But in 2026, the hardest part is distribution. The moment you can’t build hype around your product or make people understand it, you are losing your customers. Lower impressions, higher CAC, and rising churn rate.
And the thing meant to fix that, your video, is usually the weakest link in your marketing funnel. It runs long, it explains nothing, and attention is gone.
After seeing this across a lot of ecommerce brands, we’ve engineered one of the sharpest ways to close that gap.
Script-first explainer videos for ecommerce brands. Script-first because the words decide whether your message is properly dialed in. And then the design, animation, and sound to make you feel every second of the video.
Explainers, launch videos, product demos, everything that’s part of your ecommerce funnel.
If you build the next great product and want the hype and clarity around it, we at WhyItWorks would love to help.
Commercial real estate storytelling goes beyond showcasing buildings.
This project combines aerial drone footage, animated maps, and motion graphics to communicate property locations, surrounding developments, and commercial opportunities.
The goal? Turn complex property information into a clear and engaging visual experience.
What's more valuable in commercial real estate marketing: showcasing the property itself or communicating the opportunities surrounding it?
The map idea is smart. For a commercial buyer the location story matters as much as the building, and showing the surrounding developments answers the question before they ask it.