Designed a clean, modern, and timeless visual identity for ROOTINE, a haircare brand built around the idea of everyday rituals.

As the Brand Designer, I worked on the brand identity and label design for shampoo & conditioner, creating a system that feels minimal yet distinctive, with a strong shelf presence and an effortless everyday feel.

From the balanced logo to the clean packaging system, every detail was designed around consistency, clarity, and recognition a brand that feels just as at home in your bathroom as it does on a retail shelf.

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