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Designed a clean, modern, and timeless visual identity for ROOTINE, a haircare brand built around the idea of everyday rituals.
As the Brand Designer, I worked on the brand identity and label design for shampoo & conditioner, creating a system that feels minimal yet distinctive, with a strong shelf presence and an effortless everyday feel.
From the balanced logo to the clean packaging system, every detail was designed around consistency, clarity, and recognition a brand that feels just as at home in your bathroom as it does on a retail shelf.
Building a brand or launching a product?
Let’s connect. ✨
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A good logo doesn't automatically make a strong brand.
You can have a great mark, great clothes, and great photography, but if everything looks different from one piece to another, people won't remember the brand.
That was something I kept in mind while building the visual identity for TBAS, a modern streetwear brand.
I wanted the identity to feel bold without becoming noisy, and flexible enough to work across clothing, social media, banners, and other brand touchpoints.
So I built the system around a few simple things:
→ A recognizable logo
→ Strong typography
→ A consistent visual language
→ Graphics that still feel like TBAS without the logo being everywhere
Because brand identity isn't about making one design look good.
It's about making 20 different designs still feel like the same brand.
I put the full TBAS identity together on Behance:
What makes you remember a clothing brand: the logo, the visuals, or the overall feeling?
— Shayan Imran
